The View from the Shard

Website Concept

Our client, The View from The Shard, demanded a premium, high-tech feel which creates anticipation and sells tickets many months in advance of the opening of London and Western Europe's tallest building. To build the excitement towards the opening of The Shard (a viewing gallery nearly twice as high as the London Eye), we created an experience-based website that gives a virtual feel of what it's going to be like to ascend 72 floors and 800 feet to see the unique panorama of London.