Role: Michele Bona (Art Director) - Simona Garufi (Copywriter)
Agency: Momentum Worldwide
The Brief: Champion the idea that UPS deliveries are the fastest.
The Idea: We make people experience a UPS fast delivery.
We install some pipe slides in the busiest tube stations. People can avoid the crowd during the commuting and reach their destinations more easily and quickly.
At the end of their 'slide' commuters can get a flyer from a UPS promoter with a code for a raffle: they can win a fly ticket to go to their favourite destination.