Turning A VIDEO GAME INTO AN OPPORTUNITY
TO KEEP FAMILIES CONNECTED DURING THE LOCKDOWN.
Maverick x Pokémon GO
We showed that everyone can be a trainer.
For the launch of our campaign, we wanted Pokémon GO to become a family activity and part of Italian culture, especially during the lockdown where families have been a part for a long time. Pokémon GO is a game with easy to learn and fun to master that’s appealing to players of all skill levels and ages. In the film, we followed a family, showing how during the lockdown they stayed connected by playing Pokémon GO. After all, anyone and everyone can be a Pokémon trainer.