THE FIRST REACTIVE PLATFORM THAT TURNS RETAIL STUFF
Into BRAND AMBASSADORS.
GPJ x Nike
One of the most famous shoe brand in the world, faces a crucial problem. In fact, often retail staff at the Nike Town don’t see their position as an opportunity, but just a “cash job”. So, how can we flip this perception? Giving the staff a much relevant role. We turned them into Nike brand ambassadors.
With the launch of Nike React, we created the first fully reactive training platform for retail teams. Using a mobile-first design, we built a digital platform that reacts to each individual's profile. The more you train, the more you unlock. The app reacts with smart labels, turning our flagship stores into a training space. Moreover, the platform unlocks unique events both in and out of the store, while releasing bespoke content to turn our staff into brand ambassadors.
Using Reacting Label Technology we turned every store into a training ground for our staff.
The more you train, the more you have the chance to unlock exclusive Nike events in your city.
RESULTS
1.4k sign-up in the first week. With 87% engaging with our bespoke content.
1.4k sign-up in the first week. With 87% engaging with our bespoke content.