WE ENLISTED TATTOO ARTISTS IN THE FIGHT

AGAINST HUMAN TRAFFICKING IN THE UK.
The Medaille Trust
Human trafficking always leaves a permanent mark on every survivor. 
Despite the fact that there are 136,000 cases of human trafficking and sexual exploitation in the UK alone, people still think that it only happens in other countries. Often traffickers brand their victims using tattoo studios and most of the time the artist is unaware that it is about to brand a victim. 
So, Medaille Trust aim to train tattoo artists to spot the signs of human trafficking and sexual exploitation and stop traffickers in their tracks! We launched a film on social media to raise awareness, and also help victims that have been branded by their traffickers. Thanks to the work of talented tattoo artists in the UK, we turned a symbol of branding, into a new symbol of hope. 
Credits: Art Director: Michele Bona, Copywriter: Michael De Piano, Film Directors: Yaz & Haz Al-Shaater, Director of Photography: Jonathan Haldon, First Assistant Camera: Leon Frind, Producer: Lauren Payne, Progression Support Worker: Chiara Facco, Tattoo Artist: Natalie Duffield | Lost Garden Tattoo Studio, Actor: Bernice Pike, Voice Over Actor: Beth Penrose, Film Production Company: Brother Brother.
We created a digital hub where people can find more information about modern slavery in the UK and also support our campaign with donations.
AWARDS
1 x The Drum Roses Awards 2022 - Charity Advert - Gold
1 x The Drum Marketing Awards 2022 - Social Purpose - Shortlisted
1 x The Drum Shop Awards 2022 - Charity Advert - Highly Commended
2 x Hermes Awards 2022 - Nonprofit & Pro Bono - Platinum                             
1 x The Telly Awards 2022 - Social Impact - Gold
1 x The Telly Awards 2022 - Not For Profit - Bronze 
1 x Communicator Awards 2022 - Awareness for Online Video - Silver
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