Homemade

An app to help people to feel at home, even in another country.

Digital App


Scenario: In 2014, 67% of foreign people who live in London declare not to feel at home and to barely speak to their flatmates. As a result they often return to their home countries or move on again and again, leaving a wake of flats full of mismatching furniture and impersonal decor. 

Challenge: Create moments of social engagement that encourage people to call their new place Home.

Insight: Home isn't always the place where you come from, but the one where you belong. 

Idea: We develop an app to connect flatmates, make their room cosy and create unforgettable shared memories in whole flat.