The House of Peroni

Integrated Campaign

Challenge: To evolve Peroni's position beyond that of a simple beer brand, by incorporating a greater sense of Italian culture, craftsmanship and style. 

Insight: Every culture has a unique taste of life.

Idea: The House of Peroni: Finding a unique taste of Italian culture and bringing it to life. The House of Peroni is a multimedia, experiential project. Bringing together the new wave of contemporary Italian creativity, including art, design, fashion, photography, film, food and drink, we created a space where people can experience a real snapshot of Italian culture. Utilising the talents of established and emerging Italian artists, the residency was also supported by ongoing digital editorial content, including film, guides and articles. 



Video Content