A rich-media HPTO that draws attention on the HIV problem.

Digital Campaign

Scenario: In the past decade, there has been a significant decline in public knowledge of how HIV is transmitted. There has been no positive change in public attitudes towards HIV, and a large minority of the public still hold stigmatising and discriminatory views about people with the virus.

Brief: Raise awareness about NAT, a UK’s leading charity dedicated to transforming society’s response to HIV.

Idea: We develop a condom-shaped rich media banner that pops up and contains the news from the main newspaper websites. The more you scroll the page, the more you unroll the condom and get information.