#Be Uniproof

Social Media / OOH / Digital Design Concept

The Brief: To develop a social media campaign to promote new NatWest student account offers. 

The Idea: Using hints and tips, students could be financially savvy at University. The #BeUniproof social media campaign included targeted student radio and website in addition to an extensive printed advertising campaign.

Agency: M&C Saatchi - Role: Art Director / Designer