To promote a new type of NetWest student account.
Social Media Campaign
The Brief: To develop a social media campaign to promote new NatWest student account offers.
The Idea: Using hints and tips, students could be financially savvy at University. The #BeUniproof social media campaign included targeted student radio and website in addition to an extensive printed advertising campaign.
The Results: 925 Likes on Facebook. 1.4 million hits in the crucial pre-uni period of 7th August to 9th September.
NatWest Commercial TV Ad "Week of Heaven" - part of the series "Don't be like Ben".