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The House of Peroni


THE HOUSE OF PERONI

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The House of Peroni


THE HOUSE OF PERONI

The House of Peroni

Website / Experiential Art Direction and Design Concept


Challenge: To evolve Peroni's position beyond that of a simple beer brand, by incorporating a greater sense of Italian culture, craftsmanship and style. 

Idea: The House of Peroni: Finding a unique taste of Italian culture and bringing it to life. The House of Peroni is a multimedia, experiential project. Bringing together the new wave of contemporary Italian creativity, including art, design, fashion, photography, film, food and drink, we created a space where people can experience a real snapshot of Italian culture. Utilising the talents of established and emerging Italian artists, the residency was also supported by ongoing digital editorial content, including film, guides and articles. 

Agency: M&C Saatchi - Role: Art Director / Designer

 

 

House of Peroni Opening event. Click and watch the video.

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VISA


VISA

 

VISA


VISA

 

FIFA World Cup FOMO

Social and Digital Design / Art Direction Concept


The Challenge: Whether through work, friends, family or other commitments, fans around the world fear missing out on the FIFA World Cup in Russia. 

The Idea: Visa and Zlatan will help fans defeat FIFA World Cup FOMO, by giving them an exclusive behind-the-scenes look at the tournament. Beginning with a launch film on social media, the campaign will follow Zlatan as he journeys to the tournament and returns to the FIFA World Cup stage. Fans at home can then enjoy his unique perspective on the matches, as Zlatan reacts live on social media to key events on the pitch. Finally, we'll also give fans the chance to enjoy the matches with Zlatan with an exclusive prize draw.  

Agency: AMV/BBDO - Role: Art Director / Designer

Welcome Zlatan Ibrahimović to the Visa family - YouTube pre-roll.

Social Media film / Digital Took kit / Competition Post.

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NIKE


NIKE

NIKE


NIKE

Nike React Squad

Digital Design and Film Concept


Brief: With the impending release of their latest running innovation, Nike React, Nike wanted to build deeper relationships with retail staff and turn them into brand ambassadors.

Idea: The React Squad: The first fully reactive training platform for retail teams. Using a mobile-first design, we built a digital platform that reacted to each individuals profile. The more you train, the more you unlock. The app reacts with smart labels, turning our flagship stores into a training space. The better you get, the platform unlock unique events in-store and outside and release bespoke content to turn our staff into brand ambassadors.

Agency: GPJ - Role: Art Director / Designer

 

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BEKO


BEKO

BEKO


BEKO

Tomorrow's Connected Home

Interactive Design Concept for Vision Film


Brief: The smart home is the future, but many people are still reluctant to let technology become an integral part of their household. So Beko set out to show that tomorrow’s home can be the charming place that creates harmony for our everyday lives. 

Idea: Beko invites you to see that when everything is working in harmony in your home, it can bring magic to your everyday life.

Agency: R/GA - Role: Digital Creative / Designer

 

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SKODA


SKODA

SKODA


SKODA

Skoda Club

Digital App interface / Design Concept


Challenge: Despite the quality of their cars, Millennials don't see Skoda as a contemporary, dynamic or desirable brand. 

Idea: As well as redesigning the Skoda app, we added a number of features that would appeal to our target demographic. This included a subscription model and a test-driving service with Uber. We also partnered with AirBnB to create a series of Adventure Drives, where people can go on an incredible driving experience with a Skoda car. 

Agency: Possible - Role: Art Director / Designer

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Forevermark


FOREVERMARK

Forevermark


FOREVERMARK

Forevermark

Global Website Concept


A beautiful, seamlessly responsive website design constructed to aid a smooth user experience and deliver quick access to any and all content. In addition, a bespoke user-friendly CMS was created for the client to implement content updates and any required localisation at their convenience. See the live site at

Agency: M&C Saatchi - Role: Art Director / Designer

 
 
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Bulmers


BULMERS

Bulmers


BULMERS

Shades of Summer

Animation Design Concept


Challenge: Summer is a competitive time for cider brands, but we want to make Bulmers stand out not only in people’s minds, but on the shelves too.

Idea: Shades of Summer. Inviting you to create shareable memories that reflect your mood, even when the weather doesn’t. During the summer, Bulmers will fit their bottle caps with bespoke camera lenses. These lenses will not only place a natural looking sunshine in all of your shots, but they’ll also be shaded differently depending on the flavour of Bulmers you’ve chosen. Using #ShadesofSummer, we’ll aggregate these photos on the Bulmers website, and select the best ones to become part of our outdoor campaign.

Role: Art Director / Animation Designer

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Martini


MARTINI

Martini


MARTINI

Martini Scuderia

OOH Campaign / Art Direction and Design Concept


Scenario: Martini’s iconic taste is defined by the perfect harmony of over 40 different botanicals. However the liquid’s signature is that it is “perfectly rounded” with no single botanical or flavour dominant, meaning that the breadth of ingredients or the art of creating this perfectly balanced blend is not fully appreciated.

Idea: We created an OOH concept that shows for the first time, the complexity and the main flavours of this iconic blend.

Agency: AMV/BBDO - Role: Art Director / Designer

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Natwest


NATWEST

 

Natwest


NATWEST

 

#Be Uniproof

Social Media / OOH / Digital Design Concept


The Brief: To develop a social media campaign to promote new NatWest student account offers. 

The Idea: Using hints and tips, students could be financially savvy at University. The #BeUniproof social media campaign included targeted student radio and website in addition to an extensive printed advertising campaign.

Agency: M&C Saatchi - Role: Art Director / Designer

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Barclays


BARCLAYS

Barclays


BARCLAYS

Smart Investor

OOH/Print/Digital Design Concept 


Challenge: Our audience believes that being a smart investor requires the proper skills and training. This means that they are often scared to risk their own money, as they fear losing it.

Idea: Barclays invites us the see that we all have the required traits to be a Smart Investor.  The campaign ran across key outdoor sites and nationwide print publications. It was also supported by digital activity that included the creation of the Investor Tester - a mobile-first game that gave people the opportunity to see whether they had the skills needed to invest via a set of increasingly challenging puzzles.

Agency: Hometown - Role: Art Director / Designer

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MINI


MINI

MINI


MINI

Mini Countryman

OOH Design / Art Direction Campaign Concept


Challenge: Mini is famous for making small cars that are perfect for city living. But with the launch of the Countryman, Mini wants to show that its new car is ideal for both the countryside and the city.  

Idea: Countryman. Playfully juxtapose city and country elements to show how Mini’s new SUV is comfortable in both settings.

Agency: M&C Saatchi - Role: Art Director / Designer

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The View from The Shard


THE VIEW FROM THE SHARD

The View from The Shard


THE VIEW FROM THE SHARD

The View from the Shard

Website Design Concept


Our client, The View from The Shard, demanded a premium, high-tech feel which creates anticipation and sells tickets many months in advance of the opening of London and Western Europe's tallest building. To build the excitement towards the opening of The Shard (a viewing gallery nearly twice as high as the London Eye), we created an experience-based website that gives a virtual feel of what it's going to be like to ascend 72 floors and 800 feet to see the unique panorama of London.