Problem: Every day commuters have difficulty reading their newspaper on morning rush hour.
Idea: We found a smart way to keep daily travellers updated without them opening a sheet.
Scenario: In 2014, 67% of foreign people who live in London declare not to feel at home and to barely speak to their flatmates. As a result they often return to their home countries or move on again and again, leaving a wake of flats full of mismatching furniture and impersonal decor.
Challenge: Create moments of social engagement that encourage people to call their new place Home.
Insight: Home is a place where you feel you belong.
Idea: We develop an app to connect flatmates, make their room cosy and create unforgettable shared memories in whole flat.
Brief: Encourage people to visit Wales.
Insight: Having a local as a tourist guide is the best way to enjoy your holiday.
Idea: We create a ‘human tour operator’ where people can share stories and recommend the best things to do or best places to go in real time. Locals suggestions can tour travellers around Wales.
Challenge: Generate social content about Hyundai through real car drivers.
Insight: A car is just a car, until it’s yours.
Idea: We show how Hyundai drivers deal with the emotional attachment to their cars.
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The Brief: To develop a social media campaign to promote new NatWest student account offers.
The Idea: Using hints and tips, students could be financially savvy at University. The #BeUniproof social media campaign included targeted student radio and website in addition to an extensive printed advertising campaign.
The Results: 925 Likes on Facebook. 1.4 million hits in the crucial pre-uni period of 7th August to 9th September.
NatWest Commercial TV Ad "Week of Heaven" - part of the series "Don't be like Ben".
THE HOUSE OF PERONI
THE HOUSE OF PERONI
Scenario: The House of Peroni exists digitally and as a physical place as a bespoke, immersive space that acts as a permanent window into the high-class realms of Italian fashion, design, art and cuisine. Updated daily, www.thehouseofperoni.com features editorial content submitted by a portfolio of established and emerging Italian creative talents.
Challenge: Peroni wants to champion the sophistication of the 'Made in Italy' label and expose the quality beyond the stereotypes of Italian culture that most British people currently recognise.
Idea: We create an irresistible 'Italy treasure hunt' split into 4 weekly events. The coolest Londoners have to solve clues in order to participate in each event and The Residency of the House of Peroni.
Step into the House of Peroni!
Scenario: In the past decade, there has been a significant decline in public knowledge of how HIV is transmitted. There has been no positive change in public attitudes towards HIV, and a large minority of the public still hold stigmatising and discriminatory views about people with the virus.
Brief: Raise awareness about NAT, a UK’s leading charity dedicated to transforming society’s response to HIV.
Idea: We develop a condom-shaped rich media banner that pops up and contains the news from the main newspaper websites. The more you scroll the page, the more you unroll the condom and get information.